The Observe(r) — design RSS



From our Aloha Studio: The Design Process

We all experience the world through material culture. Objects can be made to assist, protect, delight and nourish. I have always been drawn to color, pattern and texture- especially on cloth. These elements have always had the power to change the way I feel, how I see myself and others. Though its seems that my external and internal worlds are constantly evolving my design process has essentially remained the same. The boldness of a print or the drape of a fabric has always been the spark that leads to something real and tangible.   As designer for Ursa Major however, the design process starts with you! Using my visual inspirations in conjunction with the needs of today’s woman is the...

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