Our Story

In a world where fashion moves quickly, we’ve chosen to slow down and ask “why”

Why is cotton “the fabric of our lives”? Why is quality always sacrificed for price? Why are ethics compromised for style? And why hasn't anybody stopped to find a better, more responsible way to create clothing?

We aren’t afraid to ask “why”, because we believe in wearing your heart and your values on your sleeve — literally.

We seek out naturally derived, sustainable, and hardworking fabrics that not only look good, but feel good on you and do good for the environment.

We resist the churn of fast fashion by creating well-made and timeless wardrobe staples, with prices that reflect our valuable relationship with our suppliers and factories.

But most importantly, we believe that the stylish consumer and the conscious consumer can be one and the same.

And that's why at Ursa Major, we'll never stop asking "why".

Why Bamboo?

Bamboo is an alternative fiber resource and textile — and our first foray
into our collection of seasonless basics. Our fabric features a blend of
bamboo rayon, cotton, and spandex.

Why We Love Bamboo

Bamboo grows rapidly (up to 4 feet per day!) and naturally without any pesticides, herbicides or fertilizers.

“Bamboo kun”, an antimicrobial agent, makes bamboo naturally antibacterial, antifungal, and odor resistant.

Growing bamboo uses about 70% less water than cotton.

Currently, there are no known genetically modified variants of bamboo.